HoodieHug™ Baby Towel (Pottyrex): Keeping Bath Time Warm and Simple
Bath time doesn’t need to be a big production. Most days, it’s just about getting your baby clean, dry, and comfortable without too much fuss. After the water turns off,...
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Safety First
Clear age ranges. Real guidance. No hidden risks.
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Built to Standards
Built to international safety standardsEN · CPSIA · UPF 50+
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Chosen Materials
Gentle on skin. Trusted by parents.OEKO-TEX® · Merino · Food-grade silicone
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Thoughtfully Made
Every detail made with your child in mind.
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One Calm World
A calm world, designed around care.
Our Best Sellers
When they’re in the water, you can breathe.
Designed to support your baby’s first water moments with safety, comfort, and calm — so you can focus on what really matters.
No-Pump Safety
Our non-inflatable technology eliminates the risk of leaks and pops, ensuring your baby stays buoyant and you stay worry-free.
The "Hug" Standard
If a material doesn't feel as soft as a parent’s embrace, it doesn't make the cut. We prioritize breathable, skin-friendly comfort.
Passed the "Dad Test"
We do the deep-dive safety research and vetting so you don’t have to. Every product is handpicked as if it were for our own kids.
More Than Just Gear
Our IP characters turn daily routines into milestones, sparking wonder and crafting the backdrop of your child’s favorite memories.
HECCEI ORIGINALS
Season 1: Picnic Day
Every adventure is better with friends! Join Pottyrex, Snackyphant, and the whole gang as they bring imagination to life. From bath time to beach days, our playful characters are here to make every moment magical.
HECCEI Essentials
New
Hot
From My Family to Yours
For Parents Who Care a Little More
Raising a child isn’t about being perfect.
It’s about caring a little more — every single day.
At HECCEI, we exist to support parents who choose with love, intention, and calm.
We create thoughtfully designed essentials that help families feel safe, confident, and beautifully connected — in the small moments that matter most.
Because the way we care today shapes the humans of tomorrow.
WHY HECCEI?
Because caring a little more changes everything.
Parenthood isn’t about finding the perfect product.
It’s about making thousands of small, loving choices — every day.
That’s why at HECCEI, we go further in the details that matter most:
safety comfort materials
and the quiet design choices that make daily life feel easier
So you can worry less — and simply be there for your little one.
Because the way you care today is how they grow tomorrow.
✨ EXPLORE OUR WORLD
Blog posts
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Pebble ColorShift™ Sunglasses (Mirrored Yellow Frame): A Simple Everyday Sun Essential for Little Ones
If you spend time outside with a baby or toddler, you’ve probably noticed how quickly bright light can turn a calm walk into squinting, rubbing eyes, and fussing. A good...
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Our First Pool Day With an 8-Month-Old: What Actually Worked (and What Didn’t)
Last weekend we took our 8-month-old to the pool for the first time. I expected cute photos and an easy outing. Reality: a little overwhelm, a few near-mistakes, and a...
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